Updated: Feb 3
You may have seen this pop up in your news feed on your social media or even in an ad on the side of a webpage, perhaps even this one now. You may ask yourself what is 4Ocean and why should you buy or care about their bracelet. Well you should and I am here to tell you.
4Ocean have managed to market and promote the importance of saving our oceans. They have taken the devastation of waste we produce away from the ocean and helped to raise awareness doing so. This is mostly seen with their bracelets, which is a fashion accessory you really should be wearing. Even if you do not want to wear the bracelet you should still purchase one and I hope this article gives you a reason too.
Who are 4Ocean?
4Ocean is an organisation that is dedicated to clearing and preventing the trash polluting our oceans. This is the main reason you should get their bracelet. By purchasing a bracelet, 4Ocean guarantee “1 pound of trash will be removed from the ocean and coastline”. They also help to raise awareness by providing specific legacy bracelets, which focuses on a particular themes or animal to protect. I decided to get the Shark bracelet, which is partnered with Project Aware, which “Helps save Sharks”. Project Aware among many things create rallies to bring safeguards for sharks and rays, hence the name Legacy Shark Bracelet. #4sharks.
As well as collecting trash and raising awareness they focus on using '4 pillars' to achieve this, these are:
Optimising Technology: By using the latest technology to prevent, intercept and remove trash from the ocean and coastline.
Creating Jobs: They have teams and crews of people that are cleaning the ocean 24/7 and this number is increasing.
Education& Awareness: They educate everyone from individuals to governments on the impact of plastic and trash all around the world.
New Economies: They create a value out of the trash they remove,
Did you see what they did there?
The bracelet whilst looking amazing and promoting your love for this planet and particularly the ocean. It is also a great sustainable accessory. This is because it is made out of 100% recycled materials. The bracelet is a unisex design with glass beads, a 4Ocean stainless steel charm with the cord made from RPET (recycled polyethylene terephthalate), which is from recycled water bottles. The beads are made from recycled glass bottles. Further to the greatness of the bracelet, it is 100% waterproof, meaning you won't have to take it off. One bracelet will set you back approximately £16 ($20). However, you should take into account this is not just for the bracelet but also for removing a pound of trash from the ocean and coastline.
4Ocean also produce reusable bottles and a clean-up kit (so you can help clean up the oceans and coastline yourself). However, you could just show your support for ridding the ocean of the waste we produce by getting a bracelet and promoting 4Oceans and their ethos. Hopefully by promoting this the war on plastic and waste will become universally accepted and companies will adopt prevention's to stop negative impacts on the environment. 4Oceans bracelets are one way to promote your love for the ocean and making an impact but there are many more organisations similarly doing amazing things like this. I would love to see what you have done to remove plastic and waste from the ocean and coastline or how you have supported companies or charities like 4Ocean, so show me your support on social media (top right corner).