Updated: Jul 18, 2023
Greenwashing is the disinformation of an organisation so that it presents itself in an environmentally responsible public image. Essentially, companies recognise the climate emergency or at least recognise the incredibly large growing mass of people who do and therefore, listening and ensuring their products are eco-friendly sustainable and have a minimal impact. This is a great marketing point, as it allows people to know they share our ethics and will then buy or use their products or services without jeopardising your own ethics and goals. Then here comes Evil Corp. They don’t want to put money in to actually achieve a green, sustainable and eco-friendly business but want to make you believe they are and willing to spend your money with them. This is where greenwashing appears.
Greenwashing can appear in many aspects and it can be hard to tell the signs. Companies will use a number of tricks to paint a product or service as green, eco or ethical from its image, its words used to the “certification” it acclaims to hold. Though there are many ways greenwashing appears, there are still some companies that are good, you just have to do some research or just think about what they are doing and if this meets a green ethic. Some key ways to do this is just by understanding the company and what they deal in, for example it is quite obvious huge fossil fuel companies aren’t really environmentally friendly, yet there can also be quite niche examples. Here are 8 cases of greenwashing you should be aware off:
Volkswagen and Audi used emission cheating software to deceptively advertise diesel vehicle as clean and environmentally friendly, when the were not.
Kauai coffee pods were advertised as 100% compostable with a fine print detailing this had only been certified at “industrial facilities”. The company agreed that this was misleading, as the coffee pods are not certified for backyard compositing.
Ikea noted as a major sustainable corporation have been linked to illegal logging in Ukraine, which is supposedly linked to the wood certification scheme ‘Forest Stewardship Council’ that has been described as greenwashing the timber industry.
Tide purclean detailed their laundry detergent is 100% plant based when it was only 75%, due to this the company agreed to change their packaging to not be so deceptive.
Starbucks released a “straw-less lid” that actually contained more plastic than the old lid and straw combination. Starbucks didn’t even deny this but pressed that it was made from a polypropylene, a commonly-accepted recyclable plastic. However, as only 9% of the world’s plastic is recycled, it is still creating a greater amount of plastic waste.
H&M have used displays and even slogans that are strikingly similar to those used by climate activist, things like “climate crusader”, as well as pictures of eco-activists, which they use as brand ambassadors. This is all to follow the growing sustainability trend. Yet they don’t really practice what they preach. Even their conscious collection, which is marketed as sustainable has higher damaging synthetic material than their main line. Many clothing brands like this also contribute a great amount to textile waste, which often ends in landfill.
BP changed their name to Beyond Petroleum and added solar panels to their gas station, then focused their advertisement on their low-carbon energy products, yet more than 96% of its annual spend is on oil and gas.
Coca-Cola has been ranked the number 1 plastic polluter and with this title they are still currently stating they are not going to abandon their plastic bottles. Yet still advertise that they are sustainable and eco-friendly.
This is just a handful of the greenwashing that goes on every day, there are many more cases of greenwashing, some that are pending, have been settled or dismissed and many more still ongoing. One story I heard detailed a company who produced eco-paint when the only thing eco-friendly about it was that the pot was recyclable. It angers me companies do this, to pray on people good ethics to further line their pockets. It is also annoying that some companies have for years defiled the environment and then switched to eco-friendly alternative or start to and make out like they were green to begin with, again this is misleading and unfair to the companies starting out with the world in mind.
There are many things to look for to find out if a company is guilty of greenwashing and you should be aware of these. Start with a mindset, where you can look at things in the broader sense by questioning a company’s motive, as well as its primary service/product. Also be aware of niche elements of greenwashing for example I am aware how plant based is the future due to often using drastically lest resources and being less harmful to the environment but can actually still contain products that are harmful such as palm oil. Not all palm oil is harmful but it is if done in an unsustainable way. It is also important that greenwashing can appear in all aspects not just when buying something, banks often brand the money you store with them as life changing and help to fund revolutionary (& green) businesses but neglect to mention the life crippling effect they have when invested in fossil fuel conglomerates. Here are some key things to look out for when buying a product or service:
Vague: Often in a companies catchphrase, motto or slogan they will use eco-friendly terminology but that don’t have an actual meaning to how they are green. For example using a broad term like eco-friendly but without noting how.
Imagery: This is used on product labels such as wildlife, trees, nature and the colour green to associate with a green message. Even though this gives the feeling of an eco-friendly products or service this is just a form of green marketing and does not mean anything.
False Certification: Companies use keen catchphrases that make you want to buy their products such as ‘organic, recycled, recyclable, etc. but unfortunately are not. They are just put onto a product or service to get you to buy them. This is often through some self-declaration or certification that has not be vetted. Make sure to check these claims and if it is actually possible for you to achieve e.g. recyclable locally or has to be sent away to the manufacture.
Swindle: Company’s might have a sustainable/eco-friendly product to wave and attract you but then once at their store show numerous other products that don’t meet the environmentally friendly disclaimer of the one that brought you there.
Simply put greenwashing is disgusting and a deceptive act for the rich to get richer with no care for the environment. It is used to trick people who are actually trying to make an active change through conscious decisions with their money, which is plainly upsetting. Therefore, I have tried to shed some light on greenwashing, some cases of it and what to look for, so you do not fall for it. One more part of inspiration that has always stuck with me on greenwashing comes from one of my favourite spoken word artist who gave the following lyrics:
“our revolution is quickly becoming a catchphrase, a colour to paint the walls of our castles, shell corporation the worlds second largest private sector oil company has now marketed itself as a leader in green technology, there new motto ‘we can pass as green if we just put green dye in the gasoline’”
- Watsky
Updated: Jul 18, 2023
Now, I am sure you know I love plants, nature, wildlife and I have always seen the amazing landmark of the domes of the Eden Project in pictures and wanted to visit them. Well on a family holiday or staycation due to the pandemic my family hired a cottage in Devon, only a stones throw away from The Eden Project from my current approximate 6+ hour journey. Well as this is a blog about nature and wildlife and the Eden Project is a place for this I thought I would detail a bit more about The Eden Project and my experience visiting the site in Cornwall. So here is my Eden Project review.
If you want the very brief overview, I would say the Eden Project is a plant lover’s dream, that I would highly recommend a visit for anyone who want to reconnect with nature, see some amazing plants or just wants a pleasant day out.
Who is Eden Project?
Eden Project is a visitor attraction in Cornwall, England within an ex-clay pit that was repurposed to give it life with the diverse plants and wildlife we see today. This idea became a reality and also created the charity it is today, which has the aim of exploring the interconnections between all living things. They also have several other goals include connection people with the natural world, celebrating plants and nature, working to regenerate damages landscapes, recognising the planetary emergency and need to protect the Earth.
The Eden Project has many goals that align with mine including; Implementing a creative and cultural place to provoke, captivate and inspire and undertake works on regenerative sustainability making thing better for the environment, society and economically.
Eden Project have also gone international and have site across the UK and in Australia, China, Cost Rica, New Zealand and USA. I was lucky to get a glimpse of some of the other sites from the pictures and 3D mock ups that were on show in the café between the biomes. The Eden Project has the motto of reconnecting people with nature with the additional goals to protect, preserve and encouraging it. So if you like the sound of this check out one of the ones that is closes to you and I am sure you wont be disappointed.
Cornwall Eden Project
A famous landmark of the UK is the famous Eden Project located in Cornwall. Alongside the massive ex-quarry regeneration into a nature hotspot sits several structures, predominantly consisting of the two famous domes, the rainforest biome and Mediterranean biome. There is also several other elements including the Outdoor Gardens, Invisible Worlds Exhibition, numerous sculptures and more.
At first I was slightly concerned it was going to be like another luxury garden, which has many of its plants ripped out and replaced to create a pristine view. However, I can assure you this was not the case To me it appeared that the majority of the plants had been there for years to grow and develop, which was especially the case within the rainforest biome dome. To quickly summarise my experience at the Eden Project definitely rekindled my love for nature and is a must for anyone who want to get expired by earth.
Outdoor Gardens
Before we even got through the front gate, walking down from the carpark, above the quarry, through the mounds among the paths the banks had been planted with numerous trees, bushes and flowers, alongside some beautifully painted beehives. It was great to see large hives flourishing, which I am sure also help the plants through the hard pollinating efforts of the bees. This helped clarifying that the Eden Project is not another manicured garden but a place for nature and wildlife to thrive.
Once we got inside and a quick tea break, we began the walk high up in the quarry with stunning views of the biomes, which I am incredibly eager to get into. The route started high up in the ex-quarry with these parts being filled with trees, bushes, flower, dry stone walls, moss and more. It was clear the Eden Project had given sections of this land back to nature, allowing the local wildlife to flourish. It even gave me ideas of what I could do in my garden, such as making a living gazebo, as seen below.
Along the way we experienced numerous sculptures connecting man-made life with nature creating beautiful art to further peoples enjoyment of their trip here. Down among the buildings a much more manicured section of the ex-quarry still highlighted some amazing plants and even a small agricultural section showing the numerous crops grown throughout the world. Nearer the biomes there is also additional features from garden arches covered in plants to a manmade water stream that were also home to further wildlife such as the frog we saw floating within it.
Rainforest Biomes
This was defiantly the highlight for me, it was full of the most exotic and beautiful plants, huge lushes green leaves, massive trees, waterfalls and wildlife that I feel would make most want to see the exotic lands these plants come from. Meandering through the biome weaving around the streams, small waterfalls, ponds (pools) there were millions of plants to see. I must have took about 500+ pictures of the plants, flowers, leaves only a fraction on here (more on my Instagram).
There was also quite a bit of wildlife to see. Throughout the trail was a few birds flying about but more interestingly the long ant trails lining up the trees. There were also some quirky looking birds with what I can only describe as having ‘wild’ hair lurking around the trees pecking at I assume the numerous insect in the undergrowth. The massive waterfall was also incredibly impressible and trickled down in streams, smaller waterfalls that swell into small bodies of water surrounded by more plants. The biome was also full of information about the impacts we are having on the planet, as well as crops grown in more tropical climates. Stunning and information.
Mediterranean Biome
Off into the Mediterranean Biome, which was nowhere near the size of the previous Rainforest Biomes but definitely captured the essence of the Mediterranean. From the carefully selected plants, cacti, deeply aged olive trees to the beautiful tiled floors, crisp white walls taking me back to my holiday across the seas. Throughout the biome they had install authentic tiled floors, gravelled surfaced to some of the planted areas, clay pots to further create the humid atmosphere.
There was some incredibly bright coloured flowers throughout the biome, which contrasted beautifully with the pure white walls. It was nice to see the different type of plants you get in a completely different atmosphere. Inside the biome there was a huge sculpture art piece at the centre, which was incredibly stunning. It also housed an Mediterranean café to allow you enjoy the dome for longer.
Why write about it?
Well if you love houseplants or like to see nature that you are unlikely to see without travelling across the globe I wanted to provide a great recommendation to any UK residence or even those visiting. It is an incredible place that has rehabilitated a scar in the landscape to a nature haven for wildlife to thrive and for people to reconnect with. This blog is about sustainability and helping the planet heal and for wildlife flourish, whilst enjoying some incredible plants, which fits with what the Eden Project is all about. Personally, I couldn't recommend it more, go in the spring and summer to further enjoy all the gardens in bloom and I am sure you will not regret it.
Updated: Jul 18, 2023
Now if you can’t tell I am quite passionate about animals; keeping them safe, seeing them and giving them the best life, which often means leaving them in their amazing natural habitat. Well recently, I was lucky enough to go on holiday to Thailand and Singapore, which whilst I was there had a 3 day tour to elephant hills and the Khao Sok National park located In Southern Thailand. Me and my partner both love animals and wanted to experience elephants as magnificent as they are but in an ethical way. Well whilst searching for an experience like this we found out about Elephant Hills. My partner did a huge amount of research to find a place that puts the animals first, whilst giving us an amazing opportunity to experience Elephants and some incredible wildlife in the most ethical way. As mentioned, this led us to Elephant Hills and here I will tell you about my 3 day experience there, my opinion on their ethics and my recommendation whether you should go or not.
Are Animal Encounters Ethical?
Firstly, a lot of people are conflicted about encounters with animals and I should also note the best way is from a distance in a safe place in the wild with the animal is in their natural habitat. However, this is not always possible, as many animals have already been captured, put through horrendous acts, bred in captivity or require relocating and rehabilitating. Therefore, there are some places that will let you ethically help these animals, enjoy their company and get once in a lifetime experiences, which I would recommend. I should note you do need to do your research and find out what companies are good, bad and doing the right thing. Also, use your common sense, as there are so many different types of animals that you can have experience with and some you can instantly tell is not the right thing (such as those you should not be near (tigers, lions, most bears, certain apes, etc.)).
Elephant Encounters
Elephant encounters are much more common, I believe due to their softer nature but also as the unfortunate mode of transport some people use. Again I must press to leave the animal wild and in its natural habitat is definitely the best but some animals have had tough lives due to us (humans) and therefore left to our care. So when considering any experiences with these beautiful creature please take note of some of the following things. Firstly, never ride an elephant to do this it is often very painful for them and they have to have their soul broken to achieve it, something I hope you a agree you do not want to contribute too. Secondly, there can be many practices when having elephant encounters that are unethical such as using bullhooks, chains and forcing them to do anything. Therefore, make sure you do your research, so that these unethical practices are not undertaken and the elephant has freedom to do what they want.
Who is Elephant Hills?
Elephant Hills is a luxury tented jungle camp in Thailand, who offer amazing nature tours. They have two camps, one ‘Elephant Camp’ based in Phanon District between the Khlong Phanom and Khao Sok National Parks and the second ‘Rainforest Camp’ that floats on the Cheow Lan Lake. I would start by saying the luxury tents at both locations are for certain glamping and do give a luxury but adventurous vibe. I would also state you defiantly get a great experience of nature and local wildlife in the Khao Sok National park.
The Elephant Hill Camp has their luxury tents a very short walk surrounding the main hall, where you will go to eat, be briefed on the activities, as well as being able to participating in some. At the camp they have some information about the place, a small shop and have a small swimming pool for your down time. There is also plenty of staff to help you with any queries.
The Rainforest Camp again has luxury tents but on a floating string of approximately 20 with a slightly larger floating section for meal and again briefs. It is surrounded by the forest, which has Asian elephants, Malayan Sun Bears, Asiatic Black Bears, Clouded Leopards, Malayan Tapir, Asian Golden Cats, Crab-eating macaques, Great Hornbills, Gibbons and more.
They aren’t all about the luxury holidays they are also part of the bigger picture of helping the wildlife and nature. They are part of Elephant Conservation Projects ensuring elephants have the highest priority for their care, welfare and are happy but also spreading awareness of endangered Asian Elephants and conservation by keeping the wild populations safe. Further to this, they are also part of wildlife monitoring projects to find out all the kinds of wildlife in the forests of Khao Sok National Park.
Are they ethical?
This is a huge concern for us, Me and my partner, wanted to have a once in a life time experiences with amazing creature but in a way where it is ethical, benefits the animal, the environment and in a safe manner. Therefore, we looked at, where the elephants came from? How they were treated? Do they help prevent animal captivity of any sort? We understand Thailand has their own culture and rightly so but we still wanted our experience to align with our own beliefs. Therefore, we did not want anything we didn’t agree with such as elephant riding, bullhooks or forcing the elephant into anything. To help show their devotion to the animals in their care (many who had been rescued) they have been audited by Global Spirit (an independent UK-based company, assessing animals welfare standards) meeting 100% core criteria and achieving level 5 of exceeding requirements. Also, when booking we confirmed with our travel agent that their ethical standards of no rides, no bullhooks and only great care for the animals. When we arrived we found many of the elephants are rescued from labour roles and even a circus, which we were happy they no longer lived these lives. During the visits the elephants could come and go as they please and were not forced to do anything they did not want to. Additionally, we were told that they limit the visits to two visits a day to further prevent any stress of the animals.
The Experience
Now to tell you more about our experience on our short get away to both their camps and what we thought, saw and felt about our adventure.
Day 1:
When we arrived we had a brief induction to the camp and schedule and then got allocated our tent for the night. The whole place was as described eco-friendly and this certainly seemed to be the case with all the items appear to be from natural sources and waste free, including the lack of air conditioning. Although it was hot, it was not unbearable and we managed to get some sleep with ease. Before this we had a dip in the small pool, explored the site, as well had a nice dinner in the evening within the main hall. Around the place and our tent we saw many glimpses of wildlife, from strings of ants, a snail climbing a leaf, numerous birds and many other insects.
After the night our first day was off to see the elephants, which was a great experience and the main point of our trip. When we arrived we saw a separate group leave, so waited in their café overlooking the elephants. When we went up to visit the elephants we first saw them around the large pen with some currently bathing in a large pond splashing about. I should also note that we were happy not to see any bullhooks and no one on top of an elephant with each elephant having their own keeper, so they connect with a regular person daily. The keepers encouraged the elephants over by holding their trucks like two people holding hands but never forced any of them, as proven when some chose not to come over and to remain elsewhere in the large pen. Even when they came over to the section we were at they were also free to walk off at any time. We were each given a platter of food to give the elephants including a number of veg and a medicine ball of herbs to help them. This was great to have the elephants come over and hand feed them and watch them spit the little herb medicine ball out, whilst holding out for their favourite treats. We then went over to another section to give them a wash, each elephant had their own spot, we were given a bucket, a hose and some brushes to scrub them. I would have to say this was incredible to get this close to the elephants, touch them, get picture and help them out, bearing in mind they were free to leave whenever they wanted. We then went back to the little café nearby, where they taught us more about the care of the elephants and the project to protect the wild ones.
After this, we went down onto a small boat trip along the meandering river nearby. The guide was incredibly helpful and pointed out creature for us to see, one unique one was a bright yellow mangrove snake dangling over a tree. They also told us some information about the local national parks. After this when we got back we got changed for the evening to get a taste of the local culture and participated in a cooking demonstration, as well as a dance presentation from a local school, which gave us a great experience of the local culture.
Day 2:
On the second day, we went out to a remote Khao Sok lake to their ‘floating Rainforest Camp’ a string river tent boats. On the way, we stopped off at the Ratchaprapha Dam, which has some beautiful gardens, trees and view of the lake and was close to where we set off to the river houses. The journey took some time but was amazing to see the beautiful crisp water, white cliffs and surrounding forests. When we arrive we got another brief introduction and saw the fish by the cooking house section of the string of boat, who seem to convene for the food they receive.
The journey had taken much of the time but there was still time for a bit more adventure, so me and my partner grabbed a Kayak free to go on and paddled around the lake into the creaking arms etching into the forests to hear the chirping of birds and the odd movement stirring our interest further. One of my favourite animals is the Gibbon, so I was on a keen look out for them.
When arriving back we saw another marvellous site when a group of Langur Monkey began jumping through the trees by the waterside. We were lucky as they were right of toward the backside where our river tent was, I quickly scampered to the tent got my camera and began taking some photos. We must of stood there for about an hour watching these monkeys in their natural habitat until they disappear back into the forest they came from.
The evening was another spectacular. We enjoyed a meal in the communal tent and then sat outside our river tent for about an hour. Looking out at the darkening tree line, listening to the noises that seemed alien to us, wanting to see the incredible creates they come from. Then just before we went to bed the skyline transformed into what I can only describe as a work of art. Due to us being in the middle of a large national park there was no light pollution, so the night sky stars were more vivid than ever, another memory I would never forget (the photos below do not give it justice).
Day 3:
After another night on the river houses, we had another opportunity to see more wildlife. A short boat trip and a wobbly run across some large floating logs we stopped in the middle of well a rainforest. From here, we went for a walk to see some incredible tree and plants, that we climbed up and over through the forest on a small track, I would barely call a path. This was exciting because tracking through the jungle is an amazing experience. We saw all manner of bugs and stings of ants marching across and up the giant trees. then after a little trek, we ended up at a steep decline and descended into a large opening of a cave. The cave was massive, very high inside, which we walked through and came to a large opening and was directed around to see the wildlife, including bats, whip spiders and even an incredible colourful (blue headed) snake. Coming out of the cave, it felt like we had experienced another different world of nature among an amazing wildlife tour.
After a short tour back to the boat we got to the river boats with enough time to get our belongings together. As we had some time we did take another short kayak journey in and out the meandering lake into the crevices, eye peeled for any more signs of life. We saw some birds but other than that we were unlucky. Back to the string of riverboats we did get another chance to see the langur monkeys appear again, which we watched for some time. We were given lunch and then got back onto a boat to take us back to civilisation.
Would I recommend going?
Well from my experience, I would defiantly recommend you visit and experience Khao Sok National Park and if you want an ethical elephant experience then Elephant Hills is a great choice. I should note it is quite expensive and when we were out in Thailand many trips for elephant experiences were offered and detailed to be ethical, however, we didn’t know that going to Thailand and we weren’t able to vet it and hold someone accountable. What I will say is the whole experience did seem ethical for the elephants and all other animals we experienced. Although, I have heard of one or two possibly negative things in regard to ethics in the past. I believe that you need to give time for places like this to receive more education and change to a better standard. It is important to understand that these cultures that have been there for years takes time to change to what we consider ethical. All I can say is I did not witness any poor ethics and I do believe the people there had the animals best interest at heart as well as that of the locals. Overall, It was a great experience filled with nature and wildlife.